EXPERIENCE AT A GLANCE
Business Operation
Starting as my college project in late 2016, by the time of its peak, the brand reached hundreds of orders per collection, generating thousands in revenue and a cult-like following spanning over three continents.
To make this a reality, I manufactured clothing on both the West and East coast, later including the UK and China.
Marketing & PR
I pioneering multiple viral Instagram strategies and grew SSMM to 12.000+ followers at its peak. I employed meme & influencer marketing, as well as did frequent giveaways. Resulting in hundreds to thousands of comments per post and thousands of likes. I also had ads running on Instagram, Meta, Twitter, YouTube and Snapchat.
Fashion & Visuals
I started out with creating one simple front and back logo. Over the brand's lifetime I created and released over 20 collections, amounting to several hundred designs.
To market these I curated photoshoots with photographers worldwide, including USA (CA, NY, VA...), Canada, The Netherlands, France, UK, Bulgaria & China.
Communication
I have had the privilege to work with talented musicians, influencers, content creators, photographers and other creatives. The likes of Lil Peep, Pouya, Fat Nick, MikeyTM, Emanuel, Luca, FruityPoppin, Layla, BigBabyGucci & many more wonderful people. These connections put SSMM on the map of underground streetwear in the 2016-19 era.
Business Operation
Starting as my college project in late 2016, by the time of its peak, the brand reached hundreds of orders per collection, generating thousands in revenue and a cult-like following spanning over three continents.
To make this a reality, I manufactured clothing on both the West and East coast, later including the UK and China.
Marketing & PR
I pioneering multiple viral Instagram strategies and grew SSMM to 12.000+ followers at its peak. I employed meme & influencer marketing, as well as did frequent giveaways. Resulting in hundreds to thousands of comments per post and thousands of likes. I also had ads running on Instagram, Meta, Twitter, YouTube and Snapchat.
Fashion & Visuals
I started out with creating one simple front and back logo. Over the brand's lifetime I created and released over 20 collections, amounting to several hundred designs.
To market these I curated photoshoots with photographers worldwide, including USA (CA, NY, VA...), Canada, The Netherlands, France, UK, Bulgaria & China.
Communication
I have had the privilege to work with talented musicians, influencers, content creators, photographers and other creatives. The likes of Lil Peep, Pouya, Fat Nick, MikeyTM, Emanuel, Luca, FruityPoppin, Layla, BigBabyGucci & many more wonderful people. These connections put SSMM on the map of underground streetwear in the 2016-19 era.
ABILITIES AT A GLANCE
SSMM IN SHORT
From a brand born during my evening shifts at the Hampshire College media lab to attracting funding, an entrepreneurial award and thousands in revenue & supporters, SSMM is the brand that succeeded against all odds. Over the course of 3 years, SSMM spread from a few states, to getting orders from Canada, Europe, Brazil, the UK, Russia, Australia and China. I expanded from local screen printing production in MA to multiple logistics paths serving 3 continents.
VISUAL PORTFOLIO*
For the best experience, please view the portfolio on the
official SSMM site's history page: SkipSchoolMakeMoney History.
*All materials conceptualized and created by George Dreemer, unless mentioned otherwise.
"Take a trip through SkipSchoolMakeMoney's history - collections, photoshoots, videoshoots, collaborations, fan photos and memes. Starting with my most recent work."
'DREEMISLE'
Showcase
'OUTSIDER'
Showcase+Lookbook
'DRMR DROP'
(part 1-3)
ASCENSION IN PROGRESS.
Video Ad
Showcase
'(G)RATEFUL'
Showcase
Lookbook
'(G)OOFY'
THIS MINI-COLLECTION WAS ONLY AVAILABLE TO #IVCLUB MEMBERS.
Showcase
'BAD INFLUENCE'
THIS MINI-COLLECTION WAS ONLY AVAILABLE TO #IVCLUB MEMBERS.
Showcase
'COLOR CONNOISSEUR
(part 1-3)'
THESE MINI-COLLECTIONS WERE ONLY AVAILABLE TO #IVCLUB MEMBERS.
Showcase
'SUPER SALE'
PROMOTIONAL WAREHOUSE SALE EVENT.
Showcase
'DREEMLAND'
A WORLD OF REALISTIC EXPECTATIONS & UNREALISTIC RESULTS.
Lookbook
Showcase
'DROP4'
OUR 4TH OFFICIAL FULL RELEASE.
Showcase
'DROP3.5'
HAT ONLY DROP.
Showcase
'DROP3'
OUR 3RD OFFICIAL FULL RELEASE.
Showcase
Lookbook 1
'OTHERWORLDLY ENERGY'
Lookbook 2
'CXLTURES'
'CLOUT NETWORK'
THE SSMM CLOUT NETWORK WAS A COLLECTIVE OF CREATIVES, WHOSE PERSONALITIES WERE PROMOTED THROUGH 'CLOUT CARDS'. 5-PACKS OF CLOUT CARDS WERE GIVEN AWAY FOR FREE IN EVERY ORDER. THE CARDS WERE INSPIRED BY YUGIOH! CARDS AND CREATED BY GEORGE DREEMER. THEY FEATURED A FRONT SIDE WHERE THE CREATOR IS PRESENTED INCLUDING A SATIRICAL SPECIAL POWER DESCRIPTION, THE CREATOR TYPE AND SOCIAL MEDIA.
Season 1
More Pictures
PHOTO /W LAYLA (@TOOPOOR)
PHOTO /W FAT NICK, POUYA
AND GHOSTEMANE
PHOTO /W SLIM JIMMY AND SWAE LEE
'HIDDEN POTENTIAL'
LIMITED TIME RELEASE.
Showcase
Lookbook
Spot in Music Video
Orange HP tee in music video by Hogue Cinematics for Lil Johnnie.
'FREAKY FRED'
LIMITED TIME MINI-RELEASE FOR SELECT FANS.
Showcase
MEME PROMO WAVES
BETWEEN 2017-19, GEORGE INCORPORATED A NEW MARKETING STRATEGY PROMOTING ON MEME PAGES, SOME WITH UPWARDS OF 3 MILLION FOLLOWERS. THIS RESULTED IN A GROWTH SPURT FROM 3-4k FOLLOWERS TO 14k FOLLOWERS IN OUR PEAK.
Examples
'SkipSchoolMakeMemes'
STARTING AS AN INSIDE JOKE, THE MOTTO SKIP SCHOOL MAKE MEMES MADE IT TO AN OFFICIAL LIMITED TIME RELEASE. IT WAS ONLY MADE AVAILABLE TO SELECT LONG-TIME CUSTOMERS.
Showcase
'INTERNET TOUR'
EVENT
WE WANTED TO SHOW LOVE TO ALL THE PLACES OUR FANS CAME FROM. TO PAY HOMEAGE TO THEIR HOMETOWNS, WE ASKED FANS TO POST THEIR TOWN AND DEPENDING ON WHO GOT THE MOST UPVOTES, THEY GOT THEIR TOWN REPRESENTED ON THIS LIMITED EDITION APPAREL.
Showcase
'DROP IV'
OUR SECOND OFFICIAL FULL RELEASE, IT IS ALSO OUR FIRST DESTINATION PHOTOSHOOT (NYC). FURTHERMORE IT IS THE FIRST TIME GEORGE TOOK AND ATTEMPTED TO STANDARDIZE PRODUCT PICTURES FOR THE WEBSITE. FINALLY, IT IS THE FIRST TIME WE OFFERED WORLDWIDE SHIPPING, AS AT THE TIME, BESIDE IN THE USA, WERE ALSO GROWING IN THE UK AND CANADA.
Showcase
Lookbook
'THE 1ST SUMMER'
EVENT
WE WANTED TO SHOW LOVE TO OUR FANS THAT SUPPORTED US FROM THE START. WE WERE 6 MONTHS IN AND IT WAS OUR FIRST SUMMER, THE REST IS HISTORY...
Showcase
'[RELENTLESS]'
RELENTLESS. REGARDLESS.
Showcase/Lookbook
'drop_1
THE SEED.
Showcase
Lookbook 1
Lookbook 2
